Red sign hanging at the glass door of a shop saying “Closed due to coronavirus”.
Since the COVID-19 outbreak many businesses have had to re-strategize, temporarily shut down or pivot offerings to stay afloat during these times. For brands that have been lucky enough to pivot here is how they have adapted to this new environment, innovated their services or products along with finding ways to give back to those who need it most.
Kora Organics skincare.
Kora Organics has donated over 500 sets of its best-selling products to the first responders at both UCLA Medical Center and Cedars Sinai Medical Center. They are currently coordinating donations to support the medical staff at NYU Medical Center and Children’s Hospital in Los Angeles. While founder, Miranda Kerr and her husband Evan Spiegel, both personally and along with Snap Inc. and the Snap Foundation, have donated more than $10 million in aid to COVID-19 relief efforts. The funds were dispersed to 29 organizations that are supporting those most in need and who are suffering from the impact of Coronavirus. They are focusing on those that need health and food security, housing and/or are experiencing financial hardship.
To continue to be able to connect with the Kora audience, Kerr will be hosting a Master Class on IG Live to take consumers through her morning skincare routine which include some of the wellness tools and practices that have helped her throughout her life and can hopefully help others during this time. Each week features a different guest from her wellness black book and a practice or self-care activity that can easily be done at home together. The chats are then uploaded to IGTV so they can be watched again anytime.
Daily Harvest’s new flatbreads.
Daily Harvest has donated thousands of their frozen smoothies and bowls to frontline healthcare professionals since early March and will continue their grassroots efforts while the hospital system remains in crisis mode. With the launch of their new flatbreads they has stepped up to the plate with their food industry comrades by hiring chefs who are out of work to help them develop their new line. The brand also partnered with Neil Patrick Harris to host a virtual bingo night on that gave away flatbreads to all the winners and donated 400,000 meals to City Harvest.
Obagi Helping Hands.
Obagi has developed a helping hands initiative. Through this initiative, Obagi will be producing hand sanitizer not only for their employees and customers, but more importantly, for the healthcare workers in dire need during the COVID-19 global crisis. More than five weeks ago, the brand moved quickly to have their manufacturing teams prioritize production of hand sanitizer from multiple sources so that they could expedite delivery in this critical time. Obagi will be donating hand sanitizer to hospitals and emergency centers in 2 oz. and 8 oz. bottles. Additionally, the brand is developing care packages for essential and healthcare workers which will include skincare products from Obagi Medical & Obagi Clinical, as well as the hand sanitizer.
Theragun, the world’s leading percussive therapy device brand, will be offering a sale on their three percussive therapy devices: G3PRO, G3 and Liv. During these uncharted times, it is Theragun’s mission to help people live and feel better naturally. They have donated thousands of masks and new devices to over sixty hospitals worldwide. Theragun is also extending an exclusive online discount to all healthcare providers on the sales price of their G3PRO and G3 Devices from now until May 4th. To access this exclusive frontline discount, medical personnel can simply reach out to email@example.com with the subject line “Frontline Discount” and provide an official ID or documentation to receive the discount code. With every device sold, Theragun has pledged to donate 100 meals to those in need through Feeding America. The brand recently surpassed donating 250,000 meals.
The sustainable water brand has experienced 300% growth in sales over the last month, and to meet the increasing demand, the company has ramped up its production capacity by increasing efficiency and yields. The company has also donated 100,000 reusable, infinitely refillable bottles of water to food banks across California’s Bay Area.
To combat COVID-19 LA-based lifestyle brand FabFitFun is lending its support and bring smiles to those who need it most – including healthcare workers, and families in need. First, the brand has added No Kid Hungry as a charity partner for its Spring Edit sale, allowing members to donate. Donations will be matched up to $50K. The brand also added an additional Edit Sale window, which includes essentials people may need as they shelter in place. Additionally, FabFitFun has opened its streaming platform, FabFitFun TV, which usually lives beyond a paywall, to everyone everywhere for free. The service offers at home workouts, cooking videos, meditation guides and more. Finally, the brand offered healthcare workers specially curated editions of their signature boxes – filled with a mix of essentials and non-essentials all meant for relaxation and boosting spirits. The boxes “sold out” within hours.
Highline Wellness CBD Hand Sanitizer.
NY-based CBD start-up, Highline Wellness, has grown 40% from Q4 2019 to Q1 2020 with monthly and daily revenues doubling in Feb-March. As a brand whose ethos is about helping people feel better, Highline is donating 10% of all proceeds to the Food Bank of NYC and so far, has donated $15, 000, which resulted in 65,000+ meals going to those in need, particularly kids who relied on school lunches. They have also launched two new products in response to their community’s needs: CBD Hand Sanitizer and CBD Immunity Gummies. Highline also donated 500 hand sanitizers and 100 Immunity Gummies to Elmhurst Hospital in New York.
Aritzia community relief fund has raised over $5 million.
Retailer, Aritzia, is committed to providing the financial continuity of both their internal team and the employees of their overseas partners impacted by COVID-19. All of the brand’s profits will go to the Aritzia Community™ Relief Fund to support people and their families which has raised over $5 million thus far.
Rootine Vitamins has been dedicated to real scientific research and data, so they have pivoted their teams (scientists and wellness and nutrition experts) focus to sort through the research and data on COVID-19 to bring clearer, concise information to the community. They are also working on developing COVID-19 antibody tests that will be available for everyone. Given the vast unemployment, and greater demand for high-quality health and wellness products, Rootine sped up the launch of our their new ambassador & affiliate program to offer new ways for people to earn income remotely. Other ways the brand has integrated community is adding a Rootine community slack channel where anyone can join to learn more about genetics, immunity, supplements, and nutrition, offer guidance from their team of experts, and connect with others.
Create & Cultivate
Money Moves Summit by Create & Cultivate.
Create & Cultivate
Create & Cultivate is most known for their live events and summits bringing female leaders and entrepreneurs together. So when COVID-19 hit, founder Jaclyn Johnson, knew the community would need resources, information, and support in order to help them pivot their business or career to adjust to this “new normal.” “Our team worked quickly to switch our events-based business into a digital one, launching three exciting platforms in addition to Insiders—our digital membership that gives access to our video vault of past panels, downloads, live mentor sessions, and downloadable resources—to guide, inform, and empower our audience of small businesses, founders, entrepreneurs, and goal-getters so they can successfully navigate these uncertain times, too,” explained Johnson.
Create & Cultivate is holding its first digital conference, Money Moves, will be a jam-packed day of conversations, panels, workshops, and mentor sessions with leaders such as Alli Webb, Marie Forleo, Rebecca Minkoff, Lo Bosworth, Marianna Hewitt, Babba Canales, Arian Simone, and more. Money Moves Digital Summit ticket sales will go to a $10,000 Small Business Grant. Three finalists will be selected and have the chance to LIVE pitch a panel of judges to win the grant the day of the event, which is part of the robust programming for attendees to view.
Havaianas flip flops.
As coronavirus cases and deaths continue to mount in Brazil, Havaianas & parent company Alpargatas has developed a multi-pronged approach that benefits individuals that need it most. First, Alpargatas has temporarily repurposed and adapted their factories in Brazil to make protective equipment for healthcare professionals. The company has already begun production on masks, hand sanitizer, COVID-19 test kits, and more. Further, to help spread goodwill throughout the country Alpargatas will donate 100,000 kits of essential product – including Havaianas, hygiene products and food – to the most vulnerable communities in Brazil. Finally, recognizing the lack of resources and access to information in many low-income communities, Havaianas will donate sound system equipment to the Conexão Favela (Favela Connection) radio station in Rio de Janeiro to produce and announce official content about how to prevent COVID-19 in several communities.
Alfred’s “I’m A Friend Of Alfred” campaign logo.
In the wake of closing their brick + mortar locations, Alfred just launched their coffee subscription program this week which will allow people to automatically receive their coffee order in the comfort of their own homes. They’ve also leveraged social media like never before, posting tutorials like “how to make cold brew at home” as fun ways to enrich consumers’ day-to-day while encouraging them to stay home and stay safe. Additionally, they launched a fundraising campaign to support UCLA Health’s COVID-19 Coronavirus Patient Care Fund. You can purchase these exclusive “I’m a Friend of Alfred” hoodies and 100% of the proceeds will go to UCLA Health.
Museum Of Ice Cream
Museum Of Ice Cream New York City Lobby.
The Museum of Ice Cream has partnered with local hospitals in the cities of which they reside (NY + SF) to donate ice cream to hospital care workers and frontline responders.
Cann social tonic.
The social tonic has actually seen in increase in sales due to social distancing. Since the brand launched in May 2019, they have sold 300k Canns; in the first two weeks of stay-at-home orders, they have sold 50k Canns. With bars and restaurants now shut down, consumers are thinking about social alternatives and how to make isolation social and enjoyable (i.e. the brand is seeing a lot of consumers cheersing Cann’s virtually on IG stories), so the brand is adopting a digital first strategy, leveraging social media to socialize, social distancing. In fact, they created an official “Stay-At-Home Fun Guide” with 4 Cann-powered games to play at home.
Massive retailer, H&M, had to quickly close their doors when the COVID-19 outbreak occurred, but knew how many in the community were effected and their responsibility to help. H&M USA made an in-kind donation of over two million dollars of product to organizations like Children’s Defense Fund, GLAM4GOOD, Los Angeles LGBT Center and the Nashville Rescue Mission. The product donation will include bedding, sheets, children’s and adult clothes amongst other pieces, to help these communities meet their needs in this hard time. They are also partnering with Givz so that for every $60 spent on hm.com/us, H&M USA will donate $10 to charities providing support and relief to those on the front line of the pandemic, for a total donation of up to $150,000. Customers can choose to donate to a myriad of organizations like CDC Foundation, Direct Relief, Meals on Wheels and GLAM4GOOD amongst others.
In March, H&M Group began quickly arranging for its supply chain to produce personal protective equipment (PPE) to be provided to hospitals and health care workers around the world. In addition, H&M began letting global aid organizations utilize H&M social channels to spread the message of health and safety around the COVID-19 pandemic to followers around the world. Alongside these actions, H&M Foundation made a $500,000 donation to the WHO’s COVID-19 Solidarity Response Fund.
Bomani alcohol-infused cold brew coffee.
BOMANI is donating 5.7% of net proceeds to Bartender’s Emergency Assistance Program for every can of BOMANI Cold Brew sold through the end of April. Reflecting BOMANI’s 5.7% ABV, BOMANI will also be donating an additional $0.57 for every person who shares BOMANI’s commitment (here) to the Bartenders Emergency Assistance Program on their Instagram feed and/or story.
SPARITUAL hand sanitizer.
Sustainable, vegan beauty brand, SPARITUAL has pledged to produce 75% alcohol-based hand sanitizers out of their family owned Los Angeles-based factory Orly International to help fight the spread of COVID-19. Working with the Mayor’s office, SPARITUAL will donate the first 5,000 bottles to the City of Los Angeles for the at-risk homeless population. The brand has stated that they will continue to make hand sanitizer for as long as deemed necessary, to offset both the local and national shortage of hand sanitizer and keep the community safe.“As a wellness company for over 15 years, SPARITUAL has always been at the forefront of personal health; from vegan nail and body care to the Slow beauty Movement. I am grateful and proud to be part of Orly International, our family owned manufacturing plant based in the San Fernando Valley where we have the ability to now shift focus to produce a Hand Sanitizer Spray. Hand Sanitizers will help reduce the spread of this virus while keeping everyone safe,” says founder Shel Pink.
In partnership with the New York Food Truck Association, CORE Foods is donating over 10,000 refrigerated Overnight Oat Bars + Probiotics to doctors, nurses, and other first responders at New York City hospitals, including NYU Langone and Mount Sinai.
Yes Way Rosé
Yes Way Rosé.
Yes Way Rosé has donated and will continue to donate 100% of the profits from their sweatshirt to City Meals. As a company, they made a donation to Christian Siriano to help with production costs for masks and other materials he is making for healthcare professionals on the front line in NYC. While Yes Way Rosé is still planning on launching a new rosé, their focus has shifted to continually fundraise and raise awareness to help those who are most vulnerable is the primary focus of new initiatives.
Wish You Were Here Group
Wish You Were Here Group.
Wish You Were Here Group
Wish You Were Here Group has donated 1000+ meals to hospitals in Manhattan through our New York restaurant initiative. In Los Angeles, the group has been preparing meals and dropping them off to the ER staff at Providence St John’s. They are continuing to partner with restaurants and hospitals to feed staff working on the frontlines.
StackedSkincare, TCA face peel and dermaplaning tool.
StackedSkincare has donated ice rollers to healthcare workers in need along with figuring out ways to help estheticians that may be out work during this time. One of their efforts include virtual skin consultation for customers who come to their site, in which they will hire independent estheticians to do this. In further development is the Academy which founder and CEO of Stacked, Kerry Benjamin, will teach an online course that that aims to empower estheticians and beauty professionals to build their own beauty business with applicable tools and strategies.
Founder of Real, Ariela Safira.
Real is a new mental health concept which launched last Friday. While founder Ariela Safira has been hard at work preparing for her NYC studio launch this spring, she has completely fast-forwarded the launch to now offer a selection of digital therapy services for free in order to provide support for people struggling through this epidemic. On March 27th, Real rolled out a free month-long mental healthcare platform that will host virtual Group Salons and therapist-run digital events. These virtual services are separate from the core services and membership that Real plans to launch with their studio, but the digital element obviously offers a quicker and more tangible solution for today’s mental health needs. As originally planned, Real will open their Flatiron studio later this Spring (focused on female-identifying individuals) – offering a physical space for community, 1:1 sessions with outstanding therapists, group therapy and more.
Bev variety pack.
Bev is donating all profits from online sales and merchandise toward service workers affected by COVID-19. Restaurant Workers Community Foundation (a 501(c)3) will be receiving the donations and distributing to those in need. In doing this, they’ve also set up a GoFundMe and will be matching the first $3k of donations. They’re also doing text-to-order in the Los Angeles area in two hours or less (323-289-6964).
Short & Suite
Short & Suite jewelry.
Short & Suite
Short & Suite is an LA based affordable luxury jewelry brand. The brand has just launched (soft launch) this month! Although they are brand new, the founder Reidie MacDonald wanted to find a way to give back! The brand will be doing a 1 for 1 campaign. For each piece of jewelry sold, 1 will be gifted to a nurse or doctor on the frontline. Reidie will personally deliver these to the nurses once it is safe to do so, as a small token of her gratitude for their heroic efforts. We are finalizing the partners now, but will be a local LA medical center/hospital.
Vital Proteins Collagen Water.
Vital Proteins has focused on donating products to organizations like churches, hospitals, Ronald McDonald Houses, Meals on Wheels, nursing homes, Chicago Food Depository and more. For example, over 50,000+ Collagen Waters were committed to these types of organizations in a matter of two days.
APL at The Grove.
Although their flagship location had to close, APL was strictly DTC for the first five years of the company, so building direct connections with their consumers was one of the founding pillars of the brand. “With everything shifting to the digital world in the short term because the physical world is essentially closed this has allowed us to return to our roots,” said founders, Adam and Ryan Goldston. Additionally, APL has donated 10% of online sales of the day in conjunction with their Instagram Live workouts to organizations such as Meals on Wheels, Baby2Baby and BBStrong Disaster Relief.
At the early onset, we recognized this would affect many businesses, including our own, and quickly strategized a plan that continues to evolve. It’s important for us to remain adaptable and proactive during this time as the climate of the virus is changing daily and our strategy has been as pulse. At Monday Swimwear we prioritize continued transparency with our customers and want to stay engaged with them, seeking feedback through surveys and updating them of our changing policies. We had to re-visit and adjust some company policies to allow extensions for returns and cancel international travel for things like our annual campaign photo shoots. We also implemented work from home early on, as suggested. Our employees and our team will always be a top priority for us. We had to get creative with how we can restructure our work days to promote productivity and support our staff remotely during this pandemic.
Founders of Monday Swimwear, Tash Oakley and Devin Brugman.
Swimwear brand Monday Swimwear is bringing at taste of swim into their customers homes since stay-at-home orders began.“During this time many people feel disconnected, craving connection despite social distancing. We wanted to bring an experience to our customer digitally by inspiring them to create moments with us through our #MondayAtHome marketing initiative which invite our customers to share their at-home swim experience with us using platforms like Instagram,” explained founders Devin Brugman and Tash Oakley. Although the brand had to pause on travel and experiential, their Summer collection still launched with it being the first collection to include recyclable materials and fabrics. Additionally, the brand has integrated a charitable cause into their Summer launch by donating a portion of the proceeds to various charities.
Since having to close their doors in early March, SUGARED+BRONZED has launched at-home tanning … [+] and sugaring solutions.
SUGARED + BRONZED, accessible, luxury sugaring and airbrush tanning salon with locations across California, New York and Philadelphia has pivoted from in-salon services to DTC e-commerce sales with a focus on at-home tanning and at-home sugaring products. The company launched their e-commerce product line up on April 1st now offering three types of sugaring paste, as well as several sunless tanning and body care products. Alongside their sugaring paste, S+B also launched informational tutorials that help guide consumers through the sugaring process for accuracy and confidence in performing their service at home. They will continue to release additional tutorials, resources and content for hair removal and sunless tanning home care. Additionally, SUGARED + BRONZED donated remaining in-store supplies of masks and medical grade cleaning wipes to local hospitals.
Favour donated a portion of sales to No Kid Hungry charity along with focusing on mental health and well-being content for their community. They are continuously hosting workshops, Live IG’s with professional therapist, cooks for recipes, mental health experts, and other ways to offer professionals sharing their knowledge especially during Stress Awareness Month in April.
Revolve Around Our Heroes.
As of the beginning of April, REVOLVE has donated approximately 35,000 FDA-approved N95 masks to 18 hospitals across the country, with an additional 215,000 surgical masks in transit to over 70 hospitals. In REVOLVE’s latest effort, they are helping fundraise to procure additional masks with a resulting goal of 1 million to be secured and donated to hospitals and healthcare facilities.
HOKA One One
Hoka Orthopedic Shoes.
HOKA will be donating 5,000 pairs of its max-cushion performance shoes to provide relief for front line workers faced with long hours and strenuous schedules. HOKA will engage their valued retail partners will place the product directly in the hands of doctors, nurses and other healthcare workers by identifying beneficiary organizations in their regions. Additionally, Deckers, HOKA’s parent company, along with the entire portfolio of brands, has committed over $1 million dollars to the fight against COVID-19.
Like all businesses, small and large, Ronny Kobo has been directly affected by Covid 19 and has had to completely shut down her NYC office operations. Ronny Kobo’s designers for the fist time ever are designing from home and sharing their sketches digitally while fittings with the models, designers and production are being held via video chat. This May will be the Holiday ’20 Market in NYC and Ronny Kobo will be creating a virtual linesheet and fashion show to show the collection to buyers, press, and influencers. Buyers, journalists, influencers, etc. will all be able to watch their own personal Ronny Kobo runway show from the comfort of their home or office.
FACILE dermatology + boutique.
FACILE, dermatology and skin boutique, almost immediately installed a telemedicine application on their website, where Dr. Nancy Samolitis is available to see patients via the telemedicine app, provide medical advice when it pertains to skin and prescribe medications when needed. Although FACILE had to put a pause on their consumer skincare line, they are looking to create new technology systems that we can implement both online and off in order to create a more robust experience for their clients.
“This is an unprecedented time in modern history and the communities that we’re surrounded with have all banded together to support one another, I think that’s something that will last and stay with all of us,” said CEO Danielle Nadick Levy. FACILE has donated as much PPE as possible to their local hospitals and have also created an at-home-peel that helps in supporting their employees who have been unable to work during this time. “We have always participated in charitable contributions since day one of opening our small business, and want to continue to do our part in helping the community,” continued Levy.
In an effort to provide a little joy for those working on the frontlines fighting the COVID-19 pandemic, Birchbox CEO and co-founder Katia Beauchamp and her team are partnering with hospitals across the country to donate 40,000 beauty boxes to healthcare workers. “When we launched Birchbox in 2010, we were coming out of an economy that was still feeling the effects of the 2008 financial crisis. Of the many lessons we learned, the appetite for self-care and “you time” during unprecedented circumstances is one that I carry with me to this day. With that, I knew we needed to find a way to support the members of our community on the front lines of this pandemic who are in need of self-care the most and I am grateful that Birchbox is able to play a small role in making the lives of our healthcare providers a little brighter,” said Beauchamp.
FLY BROW at home.
FLY BROW is now taking digital consultations via FaceTime, Zoom, etc to effectively teach consumers and customers how to shape and maintain their brows during a team where the team cannot physically come to wax, tint and pluck. The response has been amazing, and FLY BROW has been able to help people in Florida, Texas, Minnesota, Kansas and so many places they would not otherwise have access to!
Cult Gaia is offering 20% off site wide and giving 10% of all proceeds to No Kid Hungry. They are also sending random gifts to those rising in service all month long. They have also launched a charitable initiative on social using the hashtag #CultGaiaLetsDance, which donates $25 to No Kid Hungry for every video with the hashtag and tagging @CultGaia
Goldsheep, the vibrant one-of-a-kind legging brand has created a collection of masks and sweatshirts to give-back. With every order that includes one of these sweatshirts, five Goldsheep manufactured masks will be donated to non-clinical healthcare workers at local hospitals, shelters, and other life-saving facilities.
Girl Powerful is a non-profit aimed at helping girls between the ages of 8-14 with their social and … [+] emotional learning tools.
Girl Powerful™ is a youth empowerment nonprofit designed to give tween and teen girls social and emotional learning (SEL) tools to build a strong sense of self founded by Sonya and Tedi Serge. Since the Covid-19 outbreak has stopped in all schools and underserved areas community centers, but has moved their efforts to connecting the community online. Girl Powerful has been offering virtual classes and they’ve taken off, with girls signed up from California to Texas to Maine. Girl Powerful’s virtual classroom follows the GP Journal SEL curriculum. Each virtual class urges the participant to purchase the journal to follow more closely with the teachers’ prompts and this has been a great source of revenue. Girl Powerful is also taking this time to get ready to launch a new products including their Girl Powerful™ Affirmation Deck, which helps women and teen girls use positive self-talk on a daily basis.
Corkcicle is supporting local retailers.
Due to the unprecedented spread of COVID-19, many of Corkcicle’s retail partners have made the noble decision to take preventative measures and close their doors, which comes at an incredible expense to the livelihood of their business and staff. In response, Corkcicle has developed the #SupportLocal campaign. When customers shop on Corkcicle.com, they’ll be able to support their favorite US-based local Corkcicle retailer in the process. During this time, Corkcicle will credit the local retailer as if it has been bought directly from them. Here’s how it works: Upon checkout, consumers will now see a new section titled “Support My Local Store,” where they’ll be prompted to either enter the city, state or the local Corkcicle retailer they want to support. Retailers will then receive a check with their total profits once the program concludes next month.
Boll & Branch
Boll & Branch mattress.
Boll & Branch
As brands across the globe pivoted to provide critical PPE and sanitation supplies, Boll & Branch founder, Missy Tannen, rallied their resources to meet another urgent demand most didn’t see coming – hospital beds. Working with their mattress supplier in Florida and pillow supplier in Ohio, Boll & Branch dedicated 1,000 mattresses and 5,000 pillows to hospitals scaling as best they could to treat an influx of Coronavirus patients. They even caught the attention of Governor Andrew Cuomo, as many of their beds and pillows went directly to NYC.
The affordable, luxury-quality skincare brand is donating dry skin products – like their One Cream and Love31 Oil in conjunction with Donate Beauty to various hospitals around the country to help healthcare workers with chafing and effects of wearing masks and protective gear.
Crustacean x Bloggers Who Brunch
Bloggers Who Brunch x Crustacean #BuyABox initiative is feeding laid off restaurant workers.
Bloggers Who Brunch
To give back to the community, Bloggers Who Brunch and Crustacean Beverly Hills have also partnered to create #BuyABox. For $35, a box of basic food staples can be purchased for individuals laid off in the Food and Beverage industry as a result of COVID-19. Bloggers Who Brunch and iconic restaurant, Crustacean Beverly Hills, have pivoted to bring the five start dining experience into peoples homes by offering both black-glove curbside pick-up and delivery services to its patrons. Utilizing its extensive network of top-tier influencers, Bloggers Who Brunch has promoted Crustacean Beverly Hills and its high-end cuisine on social media through virtual stay at home parties and date nights. These digital hangouts have not only showcased Crustacean Beverly Hills’ newest services and menu offerings, but have also promoted the importance of social distancing.
ST. ROSE hand sanitzier bundle.
Sustainable luxury fragrance brand, ST. ROSE, developed a Shield Hand Sanitizer that has been donated to over 1,500 first responders and NYC hospitals. With every bottle sold a 15 ml bottle is donated to those in need.
Krewe blue light glasses.
With so many people working from home and staring at screens all day, KREWE, New Orleans eyewear company that’s celebrates individual style through culturally inspired frames, will be launching Blue Light lenses for their optical frames. Blue light isn’t all bad — in fact, the sun provides us with healthy amounts of it. But overexposure of blue light from screens (especially at night) can cause digital eye strain, headaches, and sleep cycle disruption. Starting April 15th, you can pot to have top-notch CR39 lenses equipped with special coatings to filter out harmful blue light without altering your clarity of vision. The company offers free shipping/ free returns and lifetime warranty.
The Route Beauty
The Route Beauty
As a company co-founded by a Nurse Practitioner, THE ROUTE always considered nurses their personal heroes. As a nurse-powered brand, they highlight a nurse on their website and social each month. But during this time, they will be highlighting our nurses on the frontlines along with donating skincare to nurses who need it most.
Senreve is finding multiple ways to help their community and give back during Covid 19. Currently, on all orders purchased from the site use code GIVE15 for 15% off and Senreve will match the 15% and donate to Covid-19 Solidarity Response Fund. Additionally, Senreve is starting a social media channel across Instagram and TikTok in that they challenge their fans and customers to choose three friends show off their “fashion workout” like lifting bands etc using the hashtag #fashionworkoutchallenge and #Senrevegivesback. Each time these hashtags are used Senreve will donate 10 meals to Feed America. Those starting the challenge will be gifted a bag to feature in the video.
MARA launched in 2018 with face oils as a digitally native brand, but during these times it’s top focus right now is connecting and building its community. Education plus connection is at the core of the MARA ethos and they are building upon that with curated IG Live content, Instagram Story Takeovers with influencers, boosting their TikTok presence and hosting Virtual Hangouts.
Chillhouse in Soho.
Chillhouse had to close both of their NYC locations, but has shifted to focus on their e-commerce section, Shop Chill, and their editorial website, The Chill Times, where they currently in conversation with brands on how to highlight their products via their channels during this time. Chillhouse also rebranded during this time to “Chillhome” which shone some light on our temporary pivot to our audience. This allows them to see us in a new lens while we shift our narrative to suit our financial needs at the moment. “Chillhome” is producing digital content to help give their audience “chill” at home such as nails and facials taught by the Chillhouse experts.
Non-surgical masks made by Sanctuary clothing.
Sanctuary is using their resources to produce over 5 million N95 masks to support the medical community as they battle this virus on the frontlines across the nation.
Caviar & Cashmere
Caviar & Cashmere HydraLuxe Creme.
Caviar & Cashmere
Caviar & Cashmere has donated their HydraLuxe Creme to frontline workers who need extra moisture care to their faces and hands. Founder, Caitlyn Chase, has used her personal platform to find and connect with healthcare workers that are in need.
Swet Tailor will be donating 10% of all sales to the Los Angeles Family Rescue Center, to provide meals to the community and alleviate some stress during these trying times. To encourage participation, they are also offering 30% off all orders – with the code SWET2020 at checkout.
Maya Brenner is donating a portion of all sales to No Kid Hungry. To keep her community engaged, the LA based jewelry designer is launching a new social program announcing a different surprise every Monday in April.
DONNI. is dropping their new matching sets one at a time online [as a surprise] and adding tons of content on social in terms of fit, sizing, fabrication, etc. Designer Alyssa Wasko and her team are taking time to answer customers’ questions and posting the responses on Instagram Stories so that shoppers have the opportunity to learn about each piece. DONNI. is also donating 15% of all proceeds to LA Food Bank, which distributes food and other essential items to children, seniors and families in need.