Due to the COVID-19 pandemic, Americans are living through unimaginable, perilous times. But the worst of times can bring out the best in humanity as we put forth our greatest efforts to help others. Frito-Lay and PepsiCo’s philanthropic arm, The PepsiCo Foundation, are determined to provide that assistance — not just in North Texas but across America and around the world.
“We all have a responsibility to serve our community,” says Steven Williams, chief executive officer, PepsiCo Foods North America. “During this time of crisis, it’s critical that companies provide assistance and direct necessary resources to the most vulnerable.”
Frito-Lay and The PepsiCo Foundation COVID-19 response
The PepsiCo Foundation is providing $15.8 million in assistance in North America — as part of a more than $45 million global commitment — to deliver vital support to communities impacted by COVID-19.
In the United States, efforts focus primarily on increasing access to nutrition for out-of-school children nationwide, as an anticipated 22 million children receive low-cost or free meals via the country’s National School Lunch Program every day. PepsiCo is distributing 20 million nutritious meals to communities in need through The PepsiCo Foundation’s Food for Good program, a partnership with No Kid Hungry, to provide emergency grants to schools and community organizations to ensure children nationwide have access to nutrition, and a partnership with the Baylor Collaborative on Hunger and Poverty and the United States Department of Agriculture (USDA) to reach rural students.
PepsiCo also has invested $3 million to support Team Rubicon’s food delivery operations for partners Feeding America, Meals on Wheels and others in 100 locations across the U.S.
In addition, the company is funding protective gear for U.S. health care workers, investing in testing and screening services, and providing financial support for U.S. restaurant workers experiencing job loss.
Across Dallas-Fort Worth, Frito-Lay is working with United Way of Metropolitan Dallas and local partners to address the urgent needs related to COVID-19 that exist in southern Dallas communities through its Southern Dallas Thrives initiative. The primary goal is to provide food and resources to those who need it most in southern Dallas and beyond.
Frito-Lay and PepsiCo have been longtime community partners of United Way of Metropolitan Dallas, dating back more than 40 years.
“As community needs continue to grow, North Texas partners like Frito-Lay are stepping up to the challenge with overwhelming generosity to help address the most critical needs across North Texas,” says Jennifer Sampson, McDermott-Templeton president and chief executive officer, United Way of Metropolitan Dallas. “We are inspired by their commitment to respond not only to the immediate crisis, but also to the recovery and rebuilding efforts critical to our community’s success once the COVID-19 crisis is behind us.”
Frito-Lay and PepsiCo are providing daily meals, product and needed supplies to more than 20 schools as well as nonprofits across D-FW:
Nutritious mealsMore than 13,000 meals per day spread across nonprofits such as CitySquare and Equal Heart in southern Dallas, Tarrant Area Food Bank in Fort Worth, and 20 schools in D-FW through Be A Champion Inc.Product donationsOngoing product donations — including more than 150 cases and 7,000 bags of Frito-Lay product and more than 4,000 cases of Quaker product — to YMCA Emergency Child Care Centers, YMCA Dallas and child care organizations throughout D-FWMore than 15,000 cases of Frito-Lay product to Feed the ChildrenMore than 15,500 cases and an additional 9,200 bags of Frito-Lay product donated to Furlough Kitchen in Dallas20,000 servings of Quaker product provided to United Way of Tarrant County in Fort Worth3,000 cases of Quaker product, plus more than 5,000 bottles of Aquafina water, donated to first responders and the Kay Bailey Hutchison Convention CenterFinancial support for testing and education
A $2 million grant from The PepsiCo Foundation to the Children’s Health Fund will aid mobile health clinics administering COVID-19 screening, testing, personal protective equipment and support services in 21 communities, including Dallas. Children’s Health Fund is providing screening and testing at three drive-by locations in Dallas: Parkland Memorial Hospital, American Airlines Center and Ellis Davis Field House. Rapid testing of medical staff is also taking place at Parkland Hospital.
Health, safety and new jobs
In its determination to help maintain America’s food supply, Frito-Lay and PepsiCo are taking extraordinary precautions across the organization to ensure the safety of employees, products and facilities.
PepsiCo is providing enhanced leave and benefits to all U.S.-based employees and additional compensation for U.S. frontline employees – including continued pay if employees need to be quarantined, the facility where they work needs to close, employees need to care for a sick family member, or if they need to care for children due to school and daycare closures. Full-time frontline employees are also receiving a minimum of an additional $100 per week throughout April.
In addition, Frito-Lay and PepsiCo plan to hire 6,000 full-time, full-benefit employees across the U.S. in the coming months.
“During these unprecedented times, our people continue to come together for the greater good,” Williams says. “We’ve seen tremendous efforts take place across the entire PepsiCo organization. Our teams are also delivering unparalleled service to meet consumer demand.”
An ongoing effort
Visit PepsiCo’s COVID-19 website to learn more about relief efforts and how the company is ensuring the health and safety of employees, consumers and communities.